Media Kit
Haver Uplay delivers short-form audio and video storytelling — 3 to 5 minutes — in the tradition of Paul Harvey's noon-hour broadcasts. Each episode covers a Canadian topic that deserves the honest treatment Legacy Media won't give it. Episodes publish 3 to 5 times weekly across YouTube, Substack, X, and TikTok, timed to arrive at the lunch hour.
Total Audience Reach
11,221
Substack Followers
5 years of growth
3–5K
Email Opens Per Post
Above industry average
35,000
X Followers
@sheldonyakiwchuk
3–5×
Per Week
Noon-hour schedule
Audience Profile
Age Distribution
18–24
1.3%
25–34
5.3%
35–44
19.2%
45–54
22.8%
55–64
37.2%
65+
36.0%
96% of this audience is 35+. The homeowner, decision-maker, financially-active demographic that premium Alberta brands pay to reach.
Gender
62.3%
Male
27.1%
Female
Geography
Canada
86.0%
United States
9.0%
Other
5.0%
90% of Canadian traffic is Western Canada, primarily Alberta.
Who They Are
Conservative-leaning Western Canadians who distrust Legacy Media and actively seek independent voices. Homeowners. Business owners. Tradespeople. Retirees. Farmers. The people who fund the province and feel like Ottawa doesn't know they exist.
Homeowners
Business Owners
Alberta Focused
Decision Makers
35–65+
Western Values
Independent Media
27–45%
Email Open Rate
Industry average is 20–25%. This audience reads.
Sponsorship Packages
The Big Picture with Haver Uplay • 2026
Contact us for current rates and availability
Contact us for current rates and availability
Pre-Roll Read
15 seconds. Haver introduces your business at the top of the episode — before a single word of the story. Your name in the most distinctive voice in Western Canadian independent media.
Premium Placement
Mid-Roll Read
20 seconds. Placed at a natural story break between segments. Haver introduces your business as a brief, unhurried aside. Feels native — not like an ad.
High Engagement
Newsletter Mention
Written mention in the Substack episode post, reaching 11,221 followers with a 27–45% open rate. Sold separately or bundled with video placement.
Email Reach
Full Bundle
Pre-roll read + Substack mention + social post reference. Three platform touchpoints per episode. Maximum brand presence across video, email and social simultaneously.
Best Value
Ready to reach Western Canada's most engaged audience?
Packages available for single episodes, monthly commitments and 3-month programs.
Single episode • Monthly (4 episodes) • Quarterly commitment • Full Bundle
Single episode • Monthly (4 episodes) • Quarterly commitment • Full Bundle
Reply within one business day. Early partners receive preferred rates.
Editorial Standards & What We Won't Do
The Voice Is the Brand
Haver reads every sponsor mention himself. No inserted audio, no jarring format breaks. The read fits the episode — warm, unhurried, credible. Sponsors get the voice association that makes this format worth paying for.
Editorial Is Not For Sale
Sponsorship does not influence story selection, editorial position or Haver's voice. Sponsors are featured — not given a platform. Any sponsor whose values conflict with the audience's will be respectfully declined.
Who We Work With
Alberta and Western Canadian businesses. Financial services, legal, agriculture, energy sector, trades, professional services, local retailers. If your customers look like this audience, we should talk.
Haver Uplay offers Alberta businesses a first-of-its-kind employee recognition service. Instead of a plaque in a break room, your people get a moment on air — heard by 35,000+ Western Canadians. Birthdays, retirements, promotions, milestones. Haver reads it. Your company's name is on it. Your team remembers it.
This is not advertising. It is culture. And it comes out of a budget line most marketing departments don't even touch.
Occasions We Cover
Birthdays
Work Anniversaries
Promotions
Retirements
New Hires
Top Performer
Sales Achievements
Safety Milestones
Years of Service
Team Wins
Work Anniversaries
Promotions
Retirements
New Hires
Top Performer
Sales Achievements
Safety Milestones
Years of Service
Team Wins
Recognition Packages
Recognition Starter
5 recognitions
- Your company name on every mention
- Submit names and occasions as needed
- Valid 12 months from purchase
- Scheduled within regular episode calendar
Most Popular
Team Builder
12 recognitions
- Your company name on every mention
- Priority scheduling on preferred dates
- Submit names and occasions as needed
- Valid 12 months from purchase
- Monthly usage summary provided
Culture Partner
24 recognitions
- Branded episode intro on every recognition
- "Recognized by [Company]" — heard by 35,000+
- Priority scheduling + dedicated slot holds
- Submit names and occasions as needed
- Valid 12 months from purchase
- Quarterly recognition report
Ready to recognize your people the right way?
One conversation. We'll match the right package to your team size and occasions. No contracts, no minimums beyond the package. Just Haver — doing what he does best.
One conversation. We'll match the right package to your team size and occasions. No contracts, no minimums beyond the package. Just Haver — doing what he does best.
How It Works
You Submit
Send us the employee name, occasion, and any personal detail you'd like included. A sentence or two is all Haver needs. We handle the rest.
Haver Delivers
Haver crafts and records the recognition in his own voice — warm, unhurried, genuine. Your company name is woven in. It airs on the next available episode slot.
Your Team Hears It
The episode goes live across YouTube, Substack, X and TikTok. Share the link. Your employee gets a moment on air that a plaque never could deliver.